DIGITALISASI INDUSTRI HALAL “E-COMMERCE SEBAGAI ALAT PERLUASAN PENGENALAN PRODUK (Marketing Food and Beverage)”

Abstract

Social Networking (Social Media) and Collaborating with Influencers, indeed nowadays the era is growing rapidly, especially in the current millennial era. To socialize with other humans, we need a place to communicate, one of which can use social networks such as Instagram or Facebook. Especially if we are culinary business actors, then we must fulfill it. To boost sales turnover, cooperation with someone who already has popularity is an important requirement, or called an Influencer. Website and Optimizing Search Engine Optimization (SEO), utilizing technology does need creativity. Every form of technology needs tricks, because the market today is very diverse, especially in the field of E-Commerce Food Quality, the products we produce must have good quality, especially in the culinary field. Taste, shape, texture and color will be a judgment in the eyes of the customer. The more consistent we are in maintaining it, the impact on customer loyalty Segmentation in E-Commerce Marketing, companies on their way to expand the market, it is necessary to segment (market sorting), which targets we will target for product marketing to match the targets that the company wants. Especially in the field of E-Commerce, it will be interesting later when we as culinary business actors are able to donate in E-Commerce.